DAY 4: temptation lurks

4 Jan

Powerful messages are everywhere. And, since I love to follow other people’s marketing (good and bad examples) I subscribe to way too many emails.

Here is a very short list of “my friends” who send me emails almost every morning (around 3:30 am usually):

Rue La LA
Restoration Hardware
Pottery Barn
Coldwater Creek
Ann Taylor
JC Penney
Title Nine
Living Social
Daily Grommet
Daily Candy
West Elm

Ah, temptation! The Promise 365 has me running and saying no … but at the same time I am finding it hard to look away. Which is just a mild form of self inflicted torture.

It is sort of like sitting at the head of the table for Thanksgiving dinner and saying “no, not eating today”.  My inner child screams: “If you weren’t planning on eating, you should have gotten up from the table already instead of drooling all over the pumpkin pie!”

Dilemma: I would love to delete my membership from every temptuous email just so I don’t have to think about buying anything over these next 361 days.

But I can’t. I want to know what’s out there, I don’t want to fall behind on any possible trend, cool new promotion or marketing program.

And that makes me wonder… is it a sign of weakness that I can’t unsubscribe?

Or, maybe it’s a sign of strength if I can make it through the entire year not buying frivolously and still read these messages from “my friends” every day.

To delete or not to delete. That is the question.

What would you do?


3 Responses to “DAY 4: temptation lurks”

  1. Paige Henderson January 5, 2011 at 11:54 PM #

    I say delete. I think of it as kind of a spring cleaning for the soul I suppose. Decluttering. Allowing ourselves to honor the focal point by removing what does not belong in the picture. The superfluous has its place…somewhere else. Paint the picture you want to see.

    It may be a sign of strength if you can get through the entire year with your “friends.” But I feel that there is probably far more strength in the day we decide to free ourselves of those things that hold us down and fly in the direction we want to go. It gives a whole new meaning to “fight or flight.” I’d rather fly 🙂

    • Jamie January 6, 2011 at 4:21 PM #

      Paige, you have a totally valid point! I think I am going to take tiny steps and delete the ones that I really never pay attention to… I am ready to fly but I think I need to get my sea legs first, or training wheels, or some other analogy that makes sense.

  2. Melissa January 6, 2011 at 4:25 PM #

    Jamie, I can so relate to this post! A few years ago I started analyzing my “friendship activity” vs. investing in my business. I cut off my friendships (read, I stopped going anywhere near Banana Republic and other friends). It worked. I stopped shopping and invested in my business and in me…but I also lost out on seeing things I loved and were inspired by. Since color and trends are part of my business, I have begun to realize the impact the “isolation” had. Now, I try to go visit friends, passively, but the temptation is hard. The immediate impulse to buy strong. I have found that if I walk around with my potential purchases and really think about it, weigh it with where that money could go in other areas of life….well, the items go back for the next shopper. Good luck! Stay strong!

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