When The Biggest Loser first aired on television I was appalled.
Really? We are now parading around obese people and making money off their weight and workouts?
First marriage turned to blood sport through The Bachelor?
Then, voyeurism meets vanity with The Biggest Loser?
Do they think we are all vapid?
But, then I watched an episode of The Biggest Loser.
And, I fell for it.
Turns out, it was ME who was the big loser.
I was wrong.
I really didn’t want to admit it at first: the show was compelling, inspiring, and heart warming.
Zoom a few years forward and I own The Biggest Loser Weight Loss Yoga DVD.
I mean, who wouldn’t want to work out with Bob Harper’s optimistic attitude, even at a “kill me now” pace.
I could call myself a fan, except…
The scream master and bully trainer: Jillian.
She’s mean. She’s tough. She’s in your face.
And that’s not very nice.
I was so turned off by Jillian Michaels.
She’s everything I don’t stand for. I believe in tough but kindhearted inspiration.
But something happened this weekend.
As Justin and I were on our weekly Costco run, Jillian Michaels jumped off the cover of her new DVD and screamed: “Ribbed Abs in 6 weeks!”
It was hard to ignore.
It turns out we will be traveling to Mexico in just about …well, 6 weeks.
We are excited to rendezvous with Justin’s cousins for a little vacation and southern comfort, but, neither one of us is all that excited about unveiling bathing suit bodies.
So, there we were in Costco and there was Jillian on the cover of her DVD with the call to action: Flat Abs in 6 weeks. We stood in the aisle, heads cocked to the side, counting the number of weeks to Mexico.
1. 2. 3. 4. 5. 6.
Hum? What would you do?
Probably what we did.
Buy the DVD.
We are now on Day 3.
The workout is short, intense and almost makes me cry like a baby. And, Ms. Jillian, she is, to be expected, her same strong willed screaming self.
I take back everything I said before.
She is not mean.
She is effective.
And if I travel to Mexico with a six pack on me, I promise the first margarita will be in her name.
It is a good lesson for me.
I judged too soon, on both counts.
And, if you’ve got a product or service, the lesson here is pretty obvious. Be in the right place, at the right time, with the right message.
Score one for The Body category on ThePromise365.
I promise to report back …but right now I need to go watch the end of The Biggest Loser.
Oh, yeah, one more thing.
I aspire to be a loser.