JAMIE’S BLOG – YEAR 7 – KINDNESS  DAY 156 :: intentional kindness

8 Jun


As a marketer, I love promotions. So, of course, I was excited about Spirit’s bonus middle seat promo yesterday while I was onboard – and sitting in a middle seat.

The promo was this:  PA announcement that there was one lucky middle seat on the plane and that person would win a free one-way ticket 0or 5000 bonus miles. All you had to do was pull down your seat tray table and look for the lucky sticker.

I pulled down my tray table with anticipation!
There was nothing there.
And yet, I still had much respect for Spirit’s promotion, because let’s face it, middle seats suck.

So, on my next flight from LA to Seattle when the PA announcement started up I knew what was going to happen. I pulled down the middle seat tray table and what did I find?


It was the LUCKY middle seat. The only problem was this. I was in the aisle seat, and a young woman was in the window seat. The middle seat between us was empty.

I knew exactly what I had to do. Intentional kindness. I smiled at the young lady and said, “you should ring your call button and claim it.”

She smiled back and said, “Really?”
“Yes.” I exclaimed.

So she did, and when the flight attendant approached row 13 with the special yellow ticket in hand she looked at both of us and said, “Do you want to fight over it?”

You probably know how this story ends. I gave up the free ticket and handed it over –  happily – to the young woman with a smile on her face. It was the KIND thing to do. And here’s the rub! It made me SO HAPPY to give it to her. Funny how that works.

Kindness is contagious.
Kindness matters.
Give kindness a (LUCKY!) chance.

More tomorrow….


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