JAMIE’S BLOG – YEAR 9 – DAY 231 :: trust

19 Aug


I spent the day at eTail Boston, with brand marketers and acquisition marketers and eCommerce gurus.  What we will do for a brand we love! Shoes, paint, clothing, cars… if there is one thing that ties the marketing suite together it is passion. Because, before all the ROI and ROAS and ROE data, there is love, passion and a reason to follow your heartstrings with your wallet. 

I find it ironic that I sit here tonight writing about love and trust and following your heart — after being in eCommerce meetings all day long. But it just seems obvious, that we love what love, we trust what we trust, and we trust what we love. Even if it is a brand.

In business and in life, follow the trail that leads you to your heart. 

Trust me!
More tomorrow.


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