Tag Archives: cup

JAMIE’S BLOG – YEAR 7 – KINDNESS  DAY :: 141 kindness is…

24 May

Feeling Full. 

I had coffee with some beautiful friends today and it left me feeling full. And that has me thinking about kindness.

Maybe filling each other’s cup is really the point of being kind. Making them feel so loved, so full of laughter, so happy and shining that their cup runneth over.

Choose your beverage.
Fill their cup!

More tomorrow….


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JAMIE’S BLOG – DAY 313 :: we’ll get through this together

11 Nov

I love great marketing. I especially love marketing that moves me. The kind that combines a meaningful message with an appropriate product or service.

So it’s no surprise I love the lids on top of to-go coffee cups from Dutch Bros.

We’ll get through this together. We’ll get through this together!  This, in my marketing opinion, is a great example of marketing from the heart. Because it’s true to the moment when your lips hit the lid. It’s true to the product. It’s not overpromising or under delivering either. 

It’s not that I’m disloyal to my Dunkin’ Brands heritage, I’m just saying that while the East Coast thinks that America Runs On Dunkin’, the West Coast is living the Dutch lifestyle. Down to the happy, smiling people who greet you at the door, to the top of the lid that promises to get through your day (or at least your cup) together.

It’s really brilliant.
It’s smart.
And I think it’s worth noting a peak performance.

More tomorrow. 


 {what does your cup say?}
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