Tag Archives: dunkin

JAMIE’S BLOG – YEAR 8 – DAY 280 joy is double duty

15 Oct


{Dunkin’} 

Ah, Monday! You surprised me again this week. Just when I think all is well and ready to go I ended up driving through the Dunkin’ Donuts drive-through twice. I blame joy. That’s right, JOY. 

The line was very long this morning as I waited my turn to order at the drive-through. When I finally made it up to the speaker system the attendant asked if I wanted to donate to JOY. Of course, I said yes, then ordered my chai tea and pumpkin donut. When I pulled up to the window I was so overjoyed to sign my name on a little piece of JOY paper proclaiming to the world that I had given to the Joy Foundation that I drove away. Without my tea or donut.  

I made it three feet forward when I realized I had no tea in my hands but it was too late. The very long line of cars pulled forward automatically. So I was forced to line up again at the end of the line. What a way to start a Monday morning. When I finally made it back up to the window the attendant had a good laugh and my tea waiting for me too.

Apparently, joy is so wonderful, sometimes, we have to do it twice!
 
More tomorrow… Lovemore,
Jamie

{joyful}
#lovemore

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JAMIE’S BLOG – DAY 313 :: we’ll get through this together

11 Nov

I love great marketing. I especially love marketing that moves me. The kind that combines a meaningful message with an appropriate product or service.

So it’s no surprise I love the lids on top of to-go coffee cups from Dutch Bros.

We’ll get through this together. We’ll get through this together!  This, in my marketing opinion, is a great example of marketing from the heart. Because it’s true to the moment when your lips hit the lid. It’s true to the product. It’s not overpromising or under delivering either. 

It’s not that I’m disloyal to my Dunkin’ Brands heritage, I’m just saying that while the East Coast thinks that America Runs On Dunkin’, the West Coast is living the Dutch lifestyle. Down to the happy, smiling people who greet you at the door, to the top of the lid that promises to get through your day (or at least your cup) together.

It’s really brilliant.
It’s smart.
And I think it’s worth noting a peak performance.

More tomorrow. 
Lovemore,
Jamie

 

 {what does your cup say?}
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