Tag Archives: dutch

JAMIE’S BLOG – DAY 313 :: we’ll get through this together

11 Nov

I love great marketing. I especially love marketing that moves me. The kind that combines a meaningful message with an appropriate product or service.

So it’s no surprise I love the lids on top of to-go coffee cups from Dutch Bros.

We’ll get through this together. We’ll get through this together!  This, in my marketing opinion, is a great example of marketing from the heart. Because it’s true to the moment when your lips hit the lid. It’s true to the product. It’s not overpromising or under delivering either. 

It’s not that I’m disloyal to my Dunkin’ Brands heritage, I’m just saying that while the East Coast thinks that America Runs On Dunkin’, the West Coast is living the Dutch lifestyle. Down to the happy, smiling people who greet you at the door, to the top of the lid that promises to get through your day (or at least your cup) together.

It’s really brilliant.
It’s smart.
And I think it’s worth noting a peak performance.

More tomorrow. 


 {what does your cup say?}
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